The very first factual steps of our new marketing colleague have incredible results! New campaigns with better creative and graphics were launched on Tuesday, November 19, 2024. The effect came immediately in the form of an increase in daily turnover in CZ and SK to 553 283 CZK! And that’s with a PNO of around 30%, which means that once we stabilize these results on a daily basis, the CZ and SK eshops alone will feed the entire group and generate an extra 25-36 million in annual profit. Moreover, it is necessary to remind that we have not even launched TV advertising yet and we do not count the B2B segment in these calculations at all! We are starting work on expanding our warehouse to handle these increases in shipping. Attached is an illustrative screenshot from the Czech eshop around 21:00.
