Although the overall turnover is growing rapidly due to B2B expansion, in B2C we have improved our year-on-year results in turnover by “only” about 40% in the beginning of October, but the number of orders has even dropped! We attribute this to lower B2C client acquisition and the fact that already established customers are making larger purchases and therefore fewer orders made the upswing. While this is good, slower acquisition is definitely not good. That’s why we’re launching new campaigns, creating new creative with a deeper focus on why I should want to buy LOUIE, and going on sale with limited=edition Christmas carp and festive goose!
